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Online Advertising

We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product. It teaches:

• Why advertising is so important to online commerce
• The basics of display and pay-per-click advertising
• How text and keyword-based advertising works
• Remarketing: Why some ads seem to follow you on the web
• How affiliate programs work
• How to get the most out of advertising