This book is an introduction to communication theory. The theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.
What is Communication?
2.1 Theories and Models .
3 Uncertainty Reduction
3.1 Advances in Interpersonal Communication: Charles Berger, Richard Calabrese and Key Uncertainty Theorists .
3.2 The History of Interpersonal Communication Research: A Brief Overview .
3.3 Defining Uncertainty
3.4 Early Influences
3.5 Uncertainty in the Modern Era .
3.6 Legacy and Influence .
3.7 Appendix A: Axioms and Theorems of Uncertainty Reduction Theory
4 Propaganda and the Public
4.1 Early Experiences of Walter Lippmann (1889-1974)
4.2 Predecessors of Walter Lippmann
4.3 The Theories of Walter Lippmann ..
4.4 Public Opinion.
4.5 Phantom Public . .
4.6 Other Writings .
4.7 Future Career Path .
4.8 Other Propaganda Theorists
4.9 Recent Mass Communication Theorists .
4.10 Conclusion: The Importance of These Theories
4.11 References .
4.12 Online Resources
5 Uses and Gratifications
5.2 Origin and History . .
5.3 Needs and Gratifications
5.4 Gratifications sought (GS) and gratifications obtained (GO)
5.5 Media Dependency Theory .
5.6 Uses and Gratifications Research in a New Era .
5.7 Criticisms of Uses and Gratifications Research
5.8 References .
5.9 More Information
7 Semiotics and Myth
7.1 Between Intelligence and Creativity . .
7.2 Influenced by Saussure and LÃ©vi-Strauss
7.3 Barthes and mass communication .
7.4 "Lived in the plural" .
7.5 Conclusion .
7.6 References .
7.7 More Information .
8 Orality and Literacy
8.1 An Historical Review of Ong .
8.2 Framing the Chapter .
8.3 Ong and His Historical Studies of Rhetoric .
8.4 Visual Images and Habits of Thought .
8.5 The Word .
8.6 Stages of Communication Media, Consciousness, Digital Media and Hermeneutics
8.7 Conclusion .
8.9 More Information
9 Frankfurt School
The Frankfurt School and Communication Theory
The Culture Industry
Genesis of "The Culture Industry" .
"The Culture Industry: Enlightenment as Mass Deception" . .
Return to Germany
One-Dimensional Man, and Suppression of "The Culture Industry" .
Critical Response to "The Culture Industry"
IV Diffusion of Innovations
9.1 Origins of the diffusion paradigm
9.2 The basic research paradigm for the diffusion of innovations
9.3 Bryce Ryan and Neal C. Gross
9.4 The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation
9.5 Medical innovation: Diffusion of a medical drug among doctors
9.6 Everett M. Rogers
9.7 Overview of the diffusion of innovations
9.8 Unit of analysis on diffusion theory .
9.9 Several diffusion research streams .
9.10 Diffusion study and Two-Step Flow study .
9.11 References .
9.12 More Information
11 Network Society
11.1 Introduction to the Network Society
11.2 New Economy.
11.3 Main Features of New Economy . .
11.4 Skepticism .
11.5 Legacy .
13.1 GNU GENERAL PUBLIC LICENSE
13.2 GNU Free Documentation License .
13.3 GNU Lesser General Public License