Man is essentially an imitating animal. We always imitate our leaders and heroes in their dress, in their values, in their actions, rather in all the facets of their activities. We fix our measure of perfection by watching the standards of lives of these ideals. Children's behaviour depends upon and is controlled by the standards of purity and culture of their parents. Students can be disciplined only when teachers are well behaved. Officials cannot be kind and honest when people at the helm are corrupt. A community is made up of its individuals. If the individuals are perfect, the community works smoothly.
The text part of the book is divided into three sections. These sections develop the subject of Ethics and Values from philosophical level to practical approaches. Section I is called 'Ethical Value' and deals with the theory of values as opposed to theory of knowledge, merit in doing ethical action, beliefs, religiousness, socio-economic values and cultural values. The section also delves into the nature of human mind, its tendencies and temperaments in order to understand the basic construct of ethical behaviour.
Section II is titled 'Value-Based Management'. Value based management thought looks at the concept of management differently. I have given a new definition of management in this section. The traditional definition of "management is getting things done" or "Management is a function of â€¦â€¦" views management in a value-free perspective and is without any obligation to do the morally good. In this section I have defined management as "a series of ethical actions done by people, using technology and resources, to achieve a state of joy and happiness in the minds of both, producers and customers." This section also deals with ethical decision-making, organizational values, organizational ethics and need for a corporate code of ethics. This section also elaborates advantages of being ethical.
Section III is called 'Ethical Business' and discusses concepts and approaches of study of business ethics, the Indian business scene and prevailing ethical crisis in India. Some of the important issues specific to Indian business, which are covered in the book, are: Ethical issues in marketing, financial manipulation and irregularities, use of corporate power, corporate social responsibility and environmental concerns.