Event Tourism and Cross Cultural Communication

Modern practice in Tourism Management demands a complete knowledge in fundamentals of Event Management which is the foundation for an Event Organiser. The aim of the book is to insist about the knowledge on the fundamentals. This book is specifically intended to be a college and university level text. Compared to the majority of even-related books it places less emphasis on how to produce events and more on the following:

  • The value and specific contributions of research
  • Integrative themes and methods
  • Discussion of important issues
  • The necessity and nature of ethics in professionalism
  • Application of fundamental management theories and practices

Unit 1 - Event Tourism

Unit 2 - Tourism in India

Unit 3 - India - Global Conventions Destination

Unit 4 - Cross Cultural Communication