Graphic Design and Print Production Fundamentals Graphic Design and Print Production Fundamentals

Graphic Design and Print Production Fundamentals

This textbook is written with a focus on different aspects of the design process, from creation to production & addresses the many steps of creating and producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarised in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

Chapter 1. Design History

1.1 Introduction

1.2 William Morris and the Arts & Crafts Movement

1.3 Deutscher Werkbund

1.4 Bauhaus

1.5 Dada

1.6 International Typographic Style

1.7 Late Modern | New York Style

1.8 Post Modern

1.9 Summary

Chapter 2. Design Process

2.1 Introduction

2.2 Design Research and Concept Generation

2.3 Define

2.4 Research

2.5 Develop Concepts

2.6 Implement Solutions

2.7 Summary

Chapter 3. Design Elements, Design Principles, and Compositional Organization

3.1 Introduction

3.2 Visual Elements -- Basic Things That Can be Seen

3.3 Compositional Principles -- Strategies for Arranging Things Better

3.4 Organizational Principles

3.5 Summary

Chapter 4. Colour Management in the Graphic Technologies

4.1 Introduction

4.2 Colour Science

4.3 Measuring Devices

4.4 Lab Colour Space and Delta E Measurements

4.5 Working with a Spectrophotometer to Read Standard Colour Charts for Output Profiling

4.6 The Measurement File's Role in Colour Profiling

4.7 Profile Creation

4.8 Beyond Output Profiling: Display, Input, and Device Link Profiles

4.9 A Review of the Profile Classes

4.10 The Components and Purpose of a Colour Management System

4.11 Applying Colour Management in the Adobe Creative and Kodak Prinergy Software

4.12 Summary

Chapter 5. Pre-press

5.1 Introduction

5.2 Raster Image Processing

5.3 Colour

5.4 Trapping

5.5 Transparency

5.6 Imposition

5.7 Preflight

5.8 Summary

6.1 Introduction

6.2 Inkjet

6.3 Electrophotography

6.4 Electrophotographic Process

6.5 Paper Basics

6.6 Page Description Languages

6.7 Variable Data Printing

6.8 Summary

Chapter 7.

7.1 Introduction

7.2 E-commerce for Print Manufacturing

7.3 Web2print Strategies and Goals

7.4 Implementation and Workflow Considerations

7.5 Summary