Media Studies 101 Media Studies 101

Media Studies 101

Media Studies 101 is an open educational resource, which is an introduction of media studies. The book has been constructed in a way that it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers to previous sections to build up your knowledge and skills. Alternatively, you can to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept in Media Studies.

Part One: Reading Media Texts

Analysing Texts: Media and Theory

2. Communication & Culture

3. Intercultural Communication

4. Semiotics

5. Signs and Signifiers

6. Sign Systems

7. Semiotics and Communication Processes

8. Codes

9. Two-step flow of communication

10. Gender and politics

11. Limitations of minimal effects model

Part Two: Culture and Contexts

12. Ideology

13. Discourse, Institutions, and Power

14. Institutions

15. Discourse and Institutions

16. Media and Democracy

17. Habermas' Public Sphere

18. Who is 'the Public'?

19. Media Effects - introduction

20. The Hypodermic Needle

21. Minimal effects models - the post WWII years

22. Agenda Setting

23. Uses and gratifications model

24. Post-Cold War: strong effects model

25. Framing

Part Three: Production and Structures

26. Political Economies

27. Political Economies of Mass Culture

28. The Audience Commodity

29. The Propaganda Model

30. Political Economies of Digital media

31. Commons and P2P Production

32. Political Ecologies of Media

33. Technologies

34. Technology and Agency

35. Technology and the Body

36. Technology, Time, and Space

37. Technology and Politics

38. Globalisation and Convergence

39. Convergence

Part Four: Audiences & Identity

40. Audiences and Audience Research

41. Researching Audiences

42. Consumer Cultures

43. Consumerism and Subjectivity

44. Identity and Fan Cultures

45. Impressions Management

46. Looking-Glass Self

47. Dramaturgy

48. Fandom

49. Postcolonialism Race and Ethnicity

50. Gender

51. A History of Modern Political Economy